Buying Online - Consumer Behaviour

This study of buying online consumer behaviour was conducted by Behaviour & Attitudes on behalf of the Competition and Consumer Protection Commission (CCPC). The research was undertaken through a face-to-face, in-home survey of 1,001 adults aged 16+.

Key findings

  • Goods/products continue to be the main items purchased online (77%), while 67% have purchased flights/holidays/hotels online

  • The incidence of Irish adults shopping online remains relatively stable at 58% (55% in 2014). Nevertheless, some cohorts have become more active online shoppers with the main increases among:

    • 50-64 year olds (+16%), those living in Leinster (+7%) and those in rural communities (+7%)

  • The main issues experienced with purchasing online has been with delivery

  • Awareness that non EU online purchases are subject to different rights and that a ‘cooling off period’ exists have both increased vs 2014, +8%pts and +12%pts respectively

    • Mainly driven by the U50s, ABC1s and those living in Dublin




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