Consumer Switching Behaviour
This study of consumer switching behaviour was conducted by Behaviour & Attitudes on behalf of the Competition and Consumer Protection Commission (CCPC). The research was undertaken through a face-to-face, in-home survey and it was conducted in November 2015.
- Almost half of consumers (48%) have switched at least one product or service in the last 12 months (+5% pts vs 2014), with the most noticeable increase in those switching mobile provider (+5% pts to 14%), followed by car insurance (+4%pts to 29%).
- The highest sectors for switching are car insurance (29%) , electricity supply (18%), gas (17%) and main grocery shop (17%).
- The majority of switchers feel they have saved money by switching.
- Almost half of the population (45%) has at least one bundled product/service, with broadband being the most bundled service and TV, broadband and landline the most popular bundle.
- The perceived biggest barrier to switching across products continues to be hassle and not believing that there is a difference between suppliers.
- A large proportion of consumers are still not checking for better deals/packages regularly.