Consumer Switching Behaviour Research
This consumer research survey examines the behaviours of consumers in relation to switching 19 everyday services including, electricity, waste, gas, and financial services. It was undertaken for the CCPC by Behaviour & Attitudes (B&A). The research was undertaken by means of a face-to-face, in-home survey of 1,001 adults aged 16+ and was conducted in November and December 2016.
Key summary findings:
- The idea of loyalty to institutions continues to decline, down to 30% from 44% recorded in 2012.
- Just over 2 in 5 (41%) have switched at least one product or service in the last 12 months (-7% pts vs 2015).
- The highest sectors for switching are car insurance (28%) , electricity supply (15%), gas (15%) and Broadband/internet access provider (14%).
- The majority of switchers feel they have saved money by switching with suggested savings of €20 - €30 per month per service switched being estimated.
- The perceived biggest barrier to switching across products continues to be not believing that there is a difference between suppliers and the hassle of switching