This study on toy safety awareness and consumer behaviour was conducted by Behaviour & Attitudes on behalf of the Competition and Consumer Protection Commission. Key findings from the research include:
On discovering a safety issue:
The majority (89%) would return the toy to the shop.
However 6% say that they would take no action other than remove the defective toy from the child.
For the majority of toy buyers the main source of toys is from specific toy retailers or other high street retailers:
Approximately 1 in 7 use discount stores or purchase online,
11% purchase toys in discount supermarkets.
Download a presentation of the research findings.