CCPC Black Friday Research 2024
The Competition and Consumer Protection Commission (CCPC) commissioned Ipsos B&A to conduct research into consumer behaviours and attitudes towards Black Friday and Cyber Monday sales.
The report was conducted in October 2024 and based on 1,032 interviews with consumers in Ireland aged 15 and above.
Key findings include:
- Intention to shop in this Black Friday Sales reverts to the level measured in 2022 with 36% expecting to make a purchase in the upcoming sales period.
- Anticipated expenditure is higher than in 2023, with shoppers planning on spending €431 on average.
- While most shoppers intend to use their debit card to make their purchases during the sales, cash remains an important payment method – most notably for 15-24 year olds.
- Around 2 in 3 respondents say they are aware of the rules businesses must follow when displaying the sale price and past price of products. A significant increase of 34 points since 2023.
Attachments:
CCPC Black Friday Research 2024
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