Online Shopping Behaviour 2014
A nationally representative Barometer study was undertaken for the Competition and Consumer Protection Commission (CCPC) by Behaviour & Attitudes in November 2014. 1,005 face-to-face interviews were conducted and interviews were spread across 63 randomly selected sampling locations. Quota controls were placed on gender, age, social class and region to ensure that the sample is representative of the adult population in Ireland aged 16+.
Key findings :
- 55% of Irish adults have bought goods/services online
- with younger and ABC1s the more likely to purchase online
- 79% of online shoppers have bought general consumer goods or products. A delay in receiving the goods or products has been experienced by about one in five of these online shoppers with 7% experiencing unexpected/hidden charges
- In relation to purchasing telecommunication services online, 9% of those shoppers have experienced a delay in receiving the goods with 7% experiencing unexpected/hidden charges
- Three in five (61%) of those who purchase online are aware of the existence of a ‘cooling off’ period
- However, three in four of these consumers did not know what the correct length of the cooling off period is when asked
