Consumer Empowerment 2011
18 August 2011
The National Consumer Agency’s latest consumer survey shows that over nine out of 10 consumers in Ireland who were unhappy about a purchase in the past year complained to the seller about it. This is up from just seven out of 10 consumers in 2008.
Of the consumers who did complain, 93% said that their complaints were either partially or completely resolved to their satisfaction.
In relation to complaints, the research also shows that:
- 85% of consumers are now willing to complain
- 78% of those who complained found the process easy
Declared levels of empowerment are also at record levels:
- 78% are now confident of their rights
- 71% feel protected by their rights
- 71% feel knowledgeable about their rights
The research was conducted by Amárach Research and examined levels of consumer confidence in relation to their rights and willingness to complain.
Attachments:
NCA-Consumer-Empowerment- Complaints-Research-Aug2011
NCA-Consumer-Empowerment- Complaints-Slides-Aug2011
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