M/23/065 – Phey Topco/Trasmore

Transaction details

The proposed acquisition of Trasmore Limited, trading as Dental Medical Ireland, by Phey Topco Limited, an affiliate of Sun Capital Partners, Inc. has been cleared by the Competition and Consumer Protection Commission subject to a number of legally binding commitments.

Notification date Decision date
Tuesday December 12, 2023 Thursday, April 11, 2024
Parties Involved Business activities
Phey Topco Limited

Phey Topco Limited is a holding company incorporated in England. It is an affiliate of Sun Capital Partners, Inc., a U.S. private investment fund focused on equity, debt, and other investments across industries worldwide, including paper and packaging, food and beverages, metals and mining, consumer products, financial services, healthcare, building products, technology, retailing and catalogues, and manufacturing. Phey Topco Limited wholly owns and controls the group of companies referred to as DD Group, which supplies beauty and medical aesthetics, dental consumables and equipment, and related services to medical and dental professionals, beauticians, and aesthetic clinics. In the State, Phey Topco Limited is primarily active through its subsidiary BF Mulholland Limited.

Trasmore Limited (t/a Dental Medical Ireland)

Trasmore Limited (t/a Dental Medical Ireland) supplies dental consumables and equipment and related services to dental
professionals primarily in Ireland, with some sales in the UK.

Economic sector Media merger
Dental consumables and dental equipment No
Submissions from third parties due by:
Phase 1 Phase 2
Wednesday, January 3, 2024
Date of Requirement for Information Date Information Received
Wednesday, January 24, 2024 Monday, February 12, 2024
Current status: Completed
Proposals received (Phase 1)
Authorised Officer Assigned Contact Details
Sinéad Griffin

sineadgriffin@ccpc.ie

Media enquiries: communications@ccpc.ie

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