M/05/039 – Diageo plc / The Old Bushmills Distillery Company Limited
Transaction details
proposal whereby Diageo plc (Diageo), would acquire The ‘Old Bushmills’ Distillery Company Limited (Bushmills) from Pernod Ricard. Each of the undertakings involved
filed separate notifications.
| Notification date | Decision date |
|---|---|
| Wednesday July 6, 2005 | Thursday, August 4, 2005 |
| Parties Involved | Business activities |
|---|---|
| Diageo plc | Production, distribution, marketing, exporting and importing of spirits and wine |
| The "Old Bushmills" Distillery Company Limited | Whiskey producer |
| Economic sector | Media merger |
|---|---|
| Alcoholic beverages | No |
| Submissions from third parties due by: | |
|---|---|
| Phase 1 | Phase 2 |
| Current status: Completed |
|---|
| Preliminary investigation (Phase 1) |
| Authorised Officer Assigned | Contact Details |
|---|---|
| . | . |
Media enquiries: MKC Communications: 01 7038600
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Competition and Consumer Protection Commission
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Tel +353 (0)1 402 5500
Consumer helpline 01 402 5555