Insurance Consumer Behaviour 2015


This study of consumer behaviour in relation to insurance was conducted by Behaviour & Attitudes on behalf of the Competition and Consumer Protection Commission (CCPC). The research was undertaken through a face-to-face, in-home survey of 1,001 adults aged 16+.

Key findings

  • Comparison shopping continues to be most common in motor insurance at 73%.
  • Just over half (52%) shop around for home insurance.
  • There is some decline evident in the likelihood of shopping around for better home (-7%) and health (-8%) insurance policies.
  • 35-49 year olds are the most likely to shop around when taking out/renewing insurance policies with over 65s the least likely to compare.

  • Seeking quotes online continues to be the most popular method of shopping around. However, there has been some decline in the use of comparison sites.
Return to Market Research

Haven’t found what you’re looking for?