Shopper Trends 2010
Kantar Worldpanel monitors the grocery retailer take-home purchasing habits of 3,000 demographically representative Irish households. Detailed information is collected on the purchasing habits of these households.
This data provides very valuable information relating to consumer purchasing patterns and behaviours in a market which is an important area of expenditure for all consumers, given that the average household in Ireland spends approximately one fifth of their total weekly expenditure on groceries.
The most recent data provides a summary update of grocery and shopper trends up to 26 December 2010.
The presentation examines:
- The total spend in the grocery market
- A comparison with trends in previous years
- Sectoral performance in the grocery market
- Branded and own brand market shares
- Changes in shopper behaviour
- Comparable data for the UK grocery market
Key research findings
Some of the key findings include:
- The total grocery market continues to show value growth, at 2.1% for the latest 12 weeks.
- Private label has grown share steadily over the last 10 years and appears to have stabilised in 2009 and 2010 at a third of market share.
- In the latest 12 week period, to 26 December, overall average spend per household was down compared with the same period in the previous year; with households decreasing the number of shopping trips but maintaining the average spend per trip.
Download Kantar Presentation (PowerPoint, 907KB)
Attachments:
Kantar-research-NCA-Feb-2011
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