Toy Safety Awareness and Behaviour 2015
This study on toy safety awareness and consumer behaviour was conducted by Behaviour & Attitudes on behalf of the Competition and Consumer Protection Commission (CCPC).
Key findings:
- Age recommendation is a consideration for 3 in 4 (75%) toy purchasers and almost 3 in 5 (58%) consider other toy safety aspects, such as safety certified (34%), detachable/small parts (32%).
- Among toy buyers, 1 in 3 (33%) spontaneously mentioned expecting to see the CE mark.
- On prompting, 71% of toy buyers mention the CE mark.
- 4 in 10 would still buy a toy without the CE mark.
- On discovering a safety issue:
- The majority (89%) would return the toy to the shop.
- However 6% say that they would take no action other than remove the defective toy from the child.
- For the majority of toy buyers the main source of toys is from specific toy retailers or other high street retailers:
- Approximately 1 in 7 use discount stores or purchase online.
- 11% purchase toys in discount supermarkets.
