CCPC recalls over 10,000 baby soothers sold to consumers in Ireland due to risk of choking

February 13, 2025

The Competition and Consumer Protection Commission (CCPC) has today recalled 10,200 baby soothers sold to consumers in Ireland, due to the choking risk they pose to babies and small children. The recall follows a coordinated EU wide product safety check of baby soothers.

Stop use immediately

The affected product, the 123 Baby Essentials Orthodontic Style Soothers 2pk, can break into small parts that a child may put in their mouth, posing a choking hazard. The soothers come in blue, pink, and white and are being recalled from multiple retailers across Ireland including:

EuroGiant; Boyds Stores, Drogheda; Brett Supplies; Lklw Retails; Guineys; Tommy Joyce’s Superstores; CandK Star; Tdho Retail; Cappagh Pharmacy; Regional Foods; Delgany Pharmacy; Corduff Pharmacy Limited; PMG Stores; Snk Star.

If you have the affected soother in your home, stop use immediately and keep it out of the reach of children and babies.

CCPC action

The CCPC is responsible for making sure that a wide range of products sold in Ireland are safe for consumers. Upon testing the soothers, CCPC product safety experts found that they failed on multiple counts, the most serious being that the shield of the soother broke during impact resistance testing, creating a small part.

Grainne Griffin, CCPC Director of Communications, warned:

“There are approximately 10,200 affected soothers in Ireland that could, in the mouths of babies or small children, break into small pieces, get lodged in their throats and cause them serious harm or even death. Consumers should stop using this product immediately and keep them out of reach of children.

If you’re in any doubt about the soother your baby or young child has, take it away from them and compare to the picture on ccpc.ie or on our social media channels. If you have the packaging, check the trade name, product code and batch number. If you discover the soother is one of those recalled, stop using it immediately. Consumers should dispose of the product or return it to the store where they bought it.”

What to do

  • Stop use immediately and keep out of reach of children and babies
  • Return the product to the place you purchased it for a full refund
  • If you have any further queries in relation to this recall, please contact Gem Imports Ltd at customerservice@gem-imports.co.uk or call +35314854980.

For more information on this product recall visit: Gem Imports Limited recalls 123 Bpataby Essentials Orthodontic Style Soothers 2pk 0-6m – CCPC Consumers

The Competition and Consumer Protection Commission (CCPC) is the statutory body responsible for enforcing and promoting compliance with competition, consumer protection and product safety law, with new and expanding roles in digital and data regulation. We make markets work better and empower consumers to make informed choices. For more information, visit www.ccpc.ie.  

//END//

Editors’ notes

The Coordinated Activities on the Safety of Products (CASP) project aims to enhance the safety of products in the European single market through collaboration among all market surveillance authorities (MSAs) in the European Union and the European Economic Area.

The CCPC and product safety: In addition to enforcing and promoting compliance with competition and consumer protection laws, the CCPC is responsible for making sure that a wide range of products sold in Ireland meet specific regulations. This includes toys, domestic gas and electrical appliances, consumer PPE and general consumer products like furniture and children’s clothing.

CCPC product safety experts investigate consumer complaints about unsafe products, inspect products for compliance with safety regulations, and work with manufacturers, importers, retailers, Customs and other EU product safety bodies to keep consumers safe.

The CCPC also has important and expanding roles in relation to digital markets and data.

Return to News

Haven’t found what you’re looking for?